POLAR PRO
A campaign I shot for PolarPro, a brand known for high-quality camera filters and gear designed for adventure photographers and filmmakers, required a clean yet dynamic approach to showcase the technical precision and rugged durability of their products.
The imagery reflected their commitment to innovation, durability, and creative enhancement, all while appealing to a professional audience.
FOCUS ON FUNCTIONALITY
I aimed to highlight their precise build, premium materials and functional features like easy-to-grip frames or hard stops on ND filters.​
COMPOSITION
Clean, uncluttered backgrounds helped highlight the product's sleek design.
The use of shallow depth of field or strategic focus stacking to keep key features sharp and visually engaging.
LIGHTING
Soft and diffused lighting avoided harsh reflections on the filters’ surfaces. Proper lighting ensures the glass's anti-glare or reflective coatings are showcased without overpowering glare.
PROPS & ENVIRONMENT
High-end cameras and rugged camera bags gave context and they aligned with the target audience.
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I Incorporated natural elements like dirt, rocks, or water to suggest durability and outdoor usability, especially for adventure-ready gear.
LIFESTYLE
PolarPro caters to photographers, videographers, and adventurers, so lifestyle imagery emphasised the products real-world uses.
